SEMA

Specialty Equipment Market Association (SEMA) of the automobile aftermarket was formed in 1963 by Roy Richter, Ed Iskenderian, Willie Garner, Bob Hedman, John Bartlett, Phil Weiand, Jr., Al Segal, Dean Moon, and Vic Edelbrock, Jr. and now consists of over 7,094 companies worldwide, bringing together aftermarket manufacturers, original equipment manufacturers, media, car dealers, specialty equipment distributors, installers, retailers and restoration specialists.

Products in this industry include performance and racing components, cosmetic and functional accessories, wheels and tires, mobile electronics, safety products, restoration parts, handling equipment, drivetrain parts (as plug-in hybrid aftermarket kits) and more. The industry covers muscle cars, classics, luxury vehicles, sport compacts, street rods, light trucks (off-road and sport trucks) SUVs and recreational vehicles.

The largest of the SEMA events held annually is the SEMA Show held usually in late October or early November in Las Vegas, Nevada in conjunction with the Automotive Aftermarket Industry Week. As part of this event, SEMA and other automotive aftermarket trade groups make-up one of the single largest events on the Las Vegas calendar. This is a title formerly held by the now defunct COMDEX show.^{[citation needed]} This auto show is not open to the public. Registration as media, manufacturer, buyer or exhibitor is required.

Originally, the SEMA acronym stood for Speed Equipment Manufacturing Association. In 1970, government regulations became an issue and the name was changed to Specialty to improve the overall image of the association.

Dean Jeffries

Dean Jeffries is an American custom vehicle designer, fabricator, stuntman and stunt coordinator for motion pictures and television programs based in Los Angeles, California.

He is a certified welder and custom builds vehicles used in numerous Hollywood productions through his company Dean Jeffries Automotive Styling (aka Jeffries Automotive Styling), on 3077 Cahuenga Boulevard West, in Los Angeles.

He began custom fabrication in the 1960s and built the Mantaray (from Bikini Beach; 1963), Black Beauty (from the The Green Hornet), the Monkeemobile, the Landmaster (aka Land Master; from Damnation Alley; 1977), the moon buggy (that James Bond steals in Diamonds Are Forever), the trolley (from Who Framed Roger Rabbit?). Jeffries is also an expert on dune buggies, produced his own models, and has contributed to books about them. He did all of the custom fabrication work on the movie Convoy in Albuquerque, New Mexico, where he rented the shop from Burns Truck & Parts.

Jeffries worked on the design and initial fabrication for the Batmobile (for the 1966 Batman TV series), but when the studio wanted the car faster than he could deliver, he turned it back to George Barris who hired Bill Cushenberry to do the fabrication work.

In 2001 the Cruisin' Hall of Fame inducted Jeffries as a member.

Darryl Starbird

American custom car and hot rod designer and builder Darryl Starbird is known for his innovative and futuristic space-age car designs, often featuring bubble tops. Some of his best-known cars include the Predicta, the Electra, the Cosma Ray, the Big T, and the Lil Coffin.

Creating many of his most influential designs in the late 1950s and early 1960s, Starbird served as a design Consultant for the Monogram hobby corporation which reproduced many of his cars as plastic model kits. He is one of a group of designers and artists including Ed Roth, George Barris, Norm Grabowski, Dean Jeffries, Bill Cushenberry and the great pinstripe artist Kenny Howard (aka Von Dutch), who presided over one of the most productive and creative periods of American custom car and hot rod design.

Starbird currently owns and operates Darryl Starbird's National Rod & Custom Car Hall of Fame Museum in Afton, Oklahoma, which features many of his cars as well as other notable examples from the history of custom car and hot rod culture. A notable car in the museum is the Reactor Mach II which appeared on multiple television programs.

Starbird also has annual indoor car shows in Wichita, KS and Tulsa, OK to show his and others' Kustom Creations, Hotrods, and Classic Cars.

Ed Roth, ""Big Daddy"

Ed "Big Daddy" Roth (March 4, 1932 – April 4, 2001) was an artist and cartoonist who created the hot-rod icon Rat Fink and other extreme characters. As a custom car builder, Roth was a key figure in Southern California's "Kustom Kulture"/Hot-rod movement of the 1960s. He grew up in Bell, California, attending Bell High School, where his classes included auto shop and art.

Roth is best known for his grotesque caricatures — typified by Rat Fink — depicting imaginative, outsized monstrosities driving representations of the hot rods he and his contemporaries built. Although Detroit native Stanley Mouse (Miller) is credited with creating the so-called "Monster Hot Rod" art form, Roth is accepted as the individual who popularized it. Roth is less well known for his innovative work in turning hot rodding from crude backyard engineering where performance was the bottom line into a refined artform where aesthetics were equally important, breaking new ground with fiberglass bodywork.

In the 1960s, plastic models of many of Roth's cars, as well as models of Rat Fink and other whimsical creatures created by Roth, were marketed by the Revell model company.

The Barris Brothers

The Barris brothers worked at a restaurant owned by their family, and one day were given a 1925 Buick for their help. Although it was not in good shape, they swiftly restored it to running condition, and began to experiment with changing its appearance. This became the first "Barris Brothers custom" car. They sold it at a profit to buy another project vehicle, and their career was born. Before George had even graduated from high school, demand for the boys' work was growing, and they had created a club for owners of custom vehicles, called the Kustoms Car Club. This was the first use of the spelling "kustom," which would become associated with Barris.

In 1951, Sam had customized a new Mercury coupe for himself, and a customer who saw it ordered a similar car. This vehicle, known as the Hirohata Merc for its owner, was shown at the 1952 Motorama auto show and was so popular it overshadowed the best work of Detroit's top designers, on display at the major manufacturer's exhibits. It also established the early 1950s Mercury as possibly the classic base for custom car design, a status it retains today.

Sam decided to leave the business in the '50s, but George had married and he credited his wife Shirley with major assistance in promoting the company, which eventually became Barris Kustom Industries. It began to license its designs to model car manufacturers such as Aurora, AMT and MPC which spread the Barris name into every hobby, department, and discount store in the country and also into the minds of millions of eager model builders.

Art Cars

An important aspect of art cars and car artists is the general belief that there are no standards. Ideally, there are no super stars nor is any car better than any other. Art cars are unique in that no art car is a "bad" or "wrong" art car. There is more of a sense of inclusion than in other car groups which focus on standards, specific historic periods or makes and models of car.

Most car artists are ordinary people with no artistic training. They are largely self taught and self funded, though some mainstream trained artists have also worked in the art car medium. Some consider their art to be created as a source of income or as "professional" artworks. Most others agree that creating and driving an art car daily is its own reward. Well known artists like Roy Lichtenstein, Andy Warhol etc. have designed BMW Art Cars and their work has been reflected in racing cars like the BMW V12 LMR.

Art cars can be driven as daily drivers. Others are hauled around the country on trailers and have never driven anywhere but within art car shows. Others are found everywhere from the local grocery store, to formal museums to organized shows. Some are predominantly functional whereas others are considered primarily art works. Some car artists would never rent their car out while others build cars to make money.

Choosing a Theme

The world of car styling is so diverse and often responsible for initial indecision amongst would-be enthusiasts. In most cases, the majority of cars at any major event or show will look highly desirable on first sight, though sadly beyond your means in terms of personal capabilities and budget.

Every personalised vehicle is simply a reflection of the individual owners' taste. What satisfies the needs of one person may be totally unsuitable for you. It is also a common misconception that endless cash is needed to create an effective style. A lack of funds can usually be made up for by determination, hard work and mainly, initiative.

Planning ahead is the most important aspect of any successful project, so think carefully before you rush into it.